Win from within

For one of my thesis projects, I want to show how companies use conceptual ideas to sell products. My favorite campaign ever was from Gatorade. The ads had big name athletes sweating the color of the Gatorade that they were drinking. I wanted to create my own series of this, with people I know and the sports that they play.

alexsweat tim ned matgatorade-2 fixedlip darker close acefrontcroppedbasketballsweat (1 of 1)calvinfootball (1 of 1)

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